A keystone piece of the Comprehensive Campaign is a five-year statewide adult educational media campaign. The Environmental Education Fund has designed the campaign to raise public awareness of the environmental consequences of our individual decisions. The media campaign, which is based upon the "Discover Your Ecological Address" educational curriculum, is good southern style humor that conveys a serious educational concept. Both TV and radio will be used in carrying out the media campaign, which was developed by the Board of Directors with the assistance of a public relations/advertising agency. The TV campaign will entail over 8 million monthly gross impressions with a frequency of 4 times per month and 10 times per quarter, yielding over 300 monthly rating points across North Carolina. The radio segments will air during drive times for a maximum reach to the traveling public.

Detailed Description of Program

Links:
Know Your Ecological Address
Descubra su Domicilio Ecologico